Sponsored by eBay Advertisements
Are you searching for a simple option to increase your eBay gross sales, however with the ever-changing advertising panorama, you’re not sure of what to concentrate on? One advertising technique that you could be not have thought of is utilizing gross sales traits information in your campaigns. By inspecting shopper behaviors and gross sales information and incorporating this into your advertising technique, you’ll be able to meet and even exceed your gross sales objectives.
On this submit, you’ll discover ways to use the eBay Advertisements gross sales traits calendar to strategically improve your attain and gross sales and plan your stock and promoting technique for the whole yr.
What Are eBay’s Gross sales Traits for the 12 months?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote greatest throughout completely different instances within the calendar yr. By taking a deep dive into gross sales traits, eBay sellers can higher plan their stock, promoting, and advertising price range and know what to anticipate for the yr forward.
As an example, in the event you have been an unsightly Christmas sweater vendor like Anne Marie Blackman, you’ll wish to refill on sweaters throughout the summer time months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a simple instance of following vacation gross sales traits, different objects like brooches and pins are tougher to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales traits calendar (which you’ll be able to obtain from their weblog) that highlights product suggestions for every month. This gross sales traits calendar, which relies on data-driven analysis from eBay Advertisements, highlights when shoppers are looking for sure classes of things, so you’ll be able to improve your promoting spend to buyers who’re primed to buy.
Listed below are simply a number of the gross sales traits, months, and common proportion will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Laptop Screens and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Laptop Instances: 45%
- Toner Cartridges: 15%
- Cell Cellphone Instances: 10%
- Business Espresso, Cocoa, and Tea Tools: 10%
April
- Girls’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Might
- Girls’s Swimwear: 45-60%
- Girls’s Sandals: 55-60%
- Automobile Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Sneakers: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Fire and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Luggage: 50-65%
- Greeting Playing cards: 30-40%
- Sluggish Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- Dwelling Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
How you can Use These Gross sales Traits to Enhance Your eBay Gross sales
With this data of gross sales traits, you need to use the calendar to plan out your advertising technique for the yr. Not solely can you intend accordingly to ramp up stock, customer support, and promoting, however you’ll be able to make the most of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to be sure that you optimize your listings; this contains having detailed product descriptions which might be optimized for search. Utilizing a thesaurus is a wonderful option to just be sure you’re together with all of these related key phrases and phrases that clients may be trying to find. If web optimization writing isn’t your sturdy go well with, you’ll be able to at all times use synthetic intelligence (AI) software program instruments that can assist you craft a elegant description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally wish to have high-quality pictures from a number of angles. Making a short-form video is one other nice option to stand out out of your competitors.
Use eBay Promoting Choices
Among the finest methods to maximise your promoting {dollars} is to run your campaigns when traits are scorching, and eBay has many choices for rising the visibility of your listings.
With eBay, you need to use Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you’ll be able to select your price range spend and target market and examine insights in your vendor hub. Not solely are these advertisements simple to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted objects.
One other promoting methodology to think about is eBay Offsite Advertisements. These advertisements prolong your attain and improve your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements may be accessed and arrange in your eBay vendor hub, making your paid advertising efforts a snap.
Leverage Social Promoting
Social media advertising is a wonderful option to attain your target market (particularly in the event you’re concentrating on Gen Z and Millennials) and to get extra visibility in your eBay listings!
In the event you’ve added a video to your eBay itemizing, you’ll be able to repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Quick-form video content material has by no means been extra fashionable, and utilizing them is usually a extremely efficient option to improve site visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. As an example, in the event you’re promoting an espresso machine, you’ll be able to file a how-to video on how one can brew the right shot of espresso. Or, in the event you’re promoting clothes, you’ll be able to create a video on how one can fashion the merchandise for a elegant and classy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app enhancing instruments. Simply jot down a number of video concepts, movie your content material together with your smartphone in some pure lighted areas, edit, and publish. It truly is that simple!
Different types of content material advertising it’s possible you’ll wish to use to advertise your eBay enterprise embody beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month e mail newsletters. No matter digital advertising strategies you determine to make use of, bear in mind to maintain your target market in thoughts and to be constant in your efforts.
Present a Optimistic Buyer Expertise
With extra patrons in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and transport.
Among the finest methods to construct buyer loyalty is by being attentive to your clients’ wants. This implies transport merchandise expediently and replying to buyer queries rapidly. When clients have a constructive expertise with your online business, they’re extra prone to buy from you once more.
And let’s not overlook about buyer satisfaction opinions! When buying on-line, most prospects will draw back from storefronts with poor suggestions opinions. This text has some good suggestions for reinforcing your eBay scores.
Use the eBay Vendor Heart Assets
eBay needs its sellers to achieve success; that’s why eBay provides sellers a ton of free sources, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the data that you must achieve success in your on-line enterprise. From suggestions for getting began and transport know-how to superior matters on how one can develop your online business with bulk listings and promoting.
eBay Gross sales Traits Wrap-Up
Rising your eBay earnings has by no means been simpler! By analyzing these vital gross sales traits and planning out your advertising efforts for the yr, you may be higher ready to take care of regular e-commerce peaks and valleys. Realizing this info won’t solely enable you make the most of scorching gross sales seasons, however you can even higher make the most of your promoting {dollars}, giving your eBay enterprise a successful gross sales technique!
To be taught extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This submit was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please remember that we solely promote promoting from firms we will legitimately advocate to our readers. See our disclosure coverage for additional info.
