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Within the Hawaiian language, folks with pets don’t name themselves “house owners”- as an alternative, they’re the animal’s “kahu,” which interprets to guardian or protector. Primarily, it refers to an individual who retains one thing cherished protected, and in a world the place pets are thought of family members and one thing to be cherished and guarded, Carlie Leake noticed a chance to deal with a typical concern amongst pet mother and father within the UAE: the security and well-being of their furry companions.
That is how The place My Paws At got here into being as a pioneering pet security app that’s altering the best way pet house owners within the UAE hold their fur-kids protected. “The place My Paws At helps resolve an issue for pet mother and father within the UAE,” Leake, the founding father of the corporate, says. “We are the first native pet security app, constructing a group to assist canine and cat house owners within the UAE.”
What units The place My Paws At aside is its good but easy know-how, which permits pet mother and father to entry a variety of options seamlessly. From becoming a member of a microchip platform utilized by registered vets, rescuers, and charities, to sending instantaneous misplaced pet alerts and creating automated lacking pet posters, The place My Paws At presents a one-stop resolution for pet security. However the innovation does not cease there. The place My Paws At has additionally developed two good pet tag merchandise that hyperlink to the app and a consumer’s pet’s profile, offering an added layer of safety and peace of thoughts. And that is not all. “We perceive the price of being a pet mum or dad too,” Leake provides. “So, we accomplice with pet-loving companies within the UAE to avoid wasting you cash on pet-related providers and merchandise.”
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Supply: The place My Paws At
The genesis of the app got here from a harrowing private expertise, Leake reveals. “The thought for The place My Paws At got here to me after we misplaced our indoor cat, Moo,” she says. “He went lacking for 3 days. I would by no means misplaced my cat earlier than, and I did not know what to do, get assist or who to contact to search out him.” Vowing to not let others undergo an identical state of affairs, Leake -who beforehand labored within the expertise acquisition and recruitment area for greater than 16 years- went reside with The place My Paws At in February 2023. “Since launching The place My Paws At, we have now over 1,200 pet mother and father utilizing the app, we have helped reunite 58 lacking pets, and we have now constructed essential relationships with vets, rescuers, and animal charities within the UAE,” Leake says, proudly.
Wanting forward, Leake envisions the additional evolution of The place My Paws At. “The long run sees us including extra security options to the app, services and products reminiscent of lively international positioning system (GPS) monitoring units to allow pet mother and father to see precisely the place their pets are at any given time,” Leake says. “We’re actually connecting the UAE pet group, and protecting pets protected.”
EUREKA! Carlie Leake on make an concept an ideal one
Analysis the dimensions of the market “Is it saturated? With out researching, your concept could also be a non-starter. Know the dimensions of your market and any opponents.”
Perceive your area of interest and demographics “By analyzing knowledge, you possibly can study extra about your viewers. What are their ache factors, and how are you going to assist resolve an issue?”
Be of worth “Join and have interaction with folks. Have conversations, and study from others. This has been one thing that has been invaluable with The place My Paws At. I am not a number one knowledgeable within the pet business, however that is okay, I am continuously studying. I am connecting with my viewers and area of interest, and I am additionally in a position to share my data with others.”
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